Firstly there is no such injury called shin splints. The term has become widely used when referring to pain arising in the shin bone area.
In fact shin pain usually occurs due to one of three possible injuries. The broad self diagnosis that many individuals give them selves makes it increasingly harder for them to get help and self treat.
Magnus Sports Therapy have broken 'shin splints' down in to the three main injuries and give advice and guidance for those suffering,
Remember these do not act as any type of diagnosis purely a starting point before and around seeing a medical professional.